Marketing for Small & Medium-sized Companies

This site is for small and medium sized businesses (SMBs) to assist you in growing sales revenue.  We recognize that isn’t always (ever?) easy.  The average prospect has the upper hand in today’s marketplace as the proliferation and distribution of information on the internet has eliminated the buyer’s need to talk to your sales people.  You need a way to re-balance the playing field.

Effective lead generation is desired by every company in business. However, lead generation by itself is simply another tactic. Our system is called “Integrated” because you need a strategy before you implement any tactic. Strategy before tactics isn’t just a nice slogan, it’s absolutely imperative for long-term success. We use the Duct Tape Marketing System as the foundation to develop your Integrated Lead Generation process.

Integrated Lead Generation is a three-stage process (Get Found | Get Leads | Get Sales!) that re-balances the playing field for your business.  It incorporates the elements found in the diagram.

Integrated LeadGen Process

This process is based on the Duct Tape Marketing System and is explained further on the How We Do It page. The benefits of using this process in developing your marketing strategy before you implement tactics that it helps your company to Get Found | Get Leads | Get Sales!

Get Found

There are over 265,000,000+ web sites and more are added every day!  Unless someone searches for the specific name of your company or product how do they find you?  It’s way beyond trying to find the proverbial needle in a haystack.  It would be like spreading 200,000,000 needles throughout Texas and telling someone they have one chance to pick out your needle.  It might sound impossible, but there are solutions.  You can start finding them on our How We Do It page.

Get Leads

Leads are the life-blood of all companies.  If the leads dry up your sales quickly decrease.  Yet, you hear much the same scenario repeated at every company.  “Most of these leads aren’t any good!”  Your Sales team follows up on the 15 – 20% of the ‘hot’ leads and then tells marketing that the rest of the leads stink.  Sometimes they use more colorful words.  The remaining 80 – 85% of the leads end up falling through the cracks or just getting thrown out.

Get Sales!

This is the bottom line, where the rubber meets the road, what separates the men from the boys, etc.  Choose your cliché.  However, we all know that if sales diminish enough your company will cease to exist.  The final step requires you to have people that know how to close business, which is one of those “no duh” statements.  If you follow the processes involved in getting found and getting leads this becomes easier, but not idiot-proof.  By now you should have the idea of what comes next – check out the other pages on our site.

This web site is designed to be a resource for you and your team.  We have a brief explanation about how to use our site that you might want to review before exploring the Integrated LeadGen process.  Also check out our blog series on Integrated Lead Generation for even more insight.