Speaking

Marketing Speaker and Workshop Leader

Phil Lauterjung is an engaging and accomplished speaker and workshop leader who has delivered insightful messages and training to large (2,000+) and small groups for over 20 years. He clearly understands having the right tools and strategies for business growth, and knows how to communicate in an engaging and memorable way. Feedback from prior attendees include terms such as “really knows his stuff”, “very informative”, “gives actionable and useful information”, “combines knowledge and fun in the same package”, and “great takeaways”.

Learn more about Phil here…

Phil is available for your trade group, business association, chamber, networking group, or company to speak on the following marketing and sales topics:

7 Steps to Marketing Success

What do you do to grow your business when you’re too busy to sell or you hate cold calling? Did you know the #1 reason businesses fail is the lack of a sound strategic marketing plan? Phil will share with you the 7 basic steps for marketing success. These proven techniques are tailored for business owners and executives to help you build a strategy that is both affordable and effective for attracting new customers, and retaining existing ones.

Setting Up a Social Media “Listening Station”

Social Media can often appear to be a broad and vast ‘jungle’ to many. There are more options than Baskin-Robbins has flavors of ice cream…how are you suppose to know which to use? Learn to set up listening stations to find out who is talking about your company, product, service, or industry. Once you find out the who, what, how, and where; then you can determine where to spend your valuable time to develop relationships likely to lead to more business for you.

Teaching Your Business to Market Itself

Everyone knows the best leads for new business come from referrals. Do you have a system in place that makes your business easy to refer…are you referrable? Learn the 5 realities of referrals and how to use them in your business, how to transition from a broken marketing funnel to the marketing hourglass, and how to develop content that educates and builds trust.

How to Get Found Online in Your Town

Statistics show that over 80% of U.S. adults use the internet as an information source when shopping locally for products and services. In this presentation you will learn how to get your share of those eyeballs looking for your products and services. We will cover the 5 Pillars of Local Search, how to optimize your brand assets, and much more.

Eating the Elephant: A Practical Guide to Using Social Media

Understand what Social Media Marketing is all about and how to develop a sensible approach to using it to grow your business. Learn which tools and tips are helpful and which are not. Gain a clear understanding of the difference between outbound marketing and inbound marketing, and why it makes a difference.

Marketing Kits That Speak to Your Prospects

No one likes to be sold…but they do like to buy. You are in the information business, even if you sell or make widgets and doodads. This presentation will cover the 6 essential elements of every marketing kit and how to develop them. You begin to develop your own marketing kit and leave with the necessary actions steps to complete your kit.

How to Market Yourself: Helping Professionals GROW Their Business

This presentation is geared specifically to help business owners learn how to use their membership in chambers, networking groups, and business associations. All too often they join these organizations with unrealistic expectations of what they will get out of their membership. This presentation helps them establish proper goals and expectations; and educates them on how to reach those goals.

Websites According to Duct Tape Marketing

Do you still have a “brochure” website? You know, the one where you gave your web developer your existing printed material and jpeg photo files and then you got a website that was just like your printed material. That won’t work in today’s web world, with over 200,000,000 websites yours is basically impossible to find. This presentation will guide you in rethinking your website and how to position it to be found by your potential customers.