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	<description>Get Found &#124; Get Leads &#124; Get Sales!</description>
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		<title>5 Steps to Identify Your Ideal Customers</title>
		<link>http://ilgresults.com/5-steps-to-identify-your-ideal-customers/</link>
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		<pubDate>Thu, 02 Feb 2012 22:56:31 +0000</pubDate>
		<dc:creator>Phil Lauterjung</dc:creator>
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		<description><![CDATA[Finding and profiling your ideal customers has always been important, but as online marketing gets more and more complex it becomes essential.
The interesting part is there doesn&#8217;t seem to be a lot of agreement as to how to identify your ideal customers.
There is a lot of talk, and writing, about target markets, target audience, buyer [...]]]></description>
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		<title>Google&#8217;s Search Engine Changes: 5 Tips to Stay Current</title>
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		<comments>http://ilgresults.com/googles-search-engine-changes-5-tips-to-stay-current/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 23:52:47 +0000</pubDate>
		<dc:creator>Phil Lauterjung</dc:creator>
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		<description><![CDATA[It wasn’t too long ago when Google was a funny name of a little start-up company in the Silicon Valley area…about 13 years ago. They developed a nifty little search engine to make it easier on all of us to find stuff on the internet. Then they discovered they could generate advertising dollars and the [...]]]></description>
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		<title>Do Yourself A Favor &#8211; Check out Favo.rs</title>
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		<pubDate>Wed, 14 Dec 2011 23:52:40 +0000</pubDate>
		<dc:creator>Phil Lauterjung</dc:creator>
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Favo.rs is a new social business site you should take a close look at. Now.
Would you like to be part of a community interested in granting favors to other business people? Would you like to be able to ask questions, conduct research, get introductions, or other common business activities; and have a ready-made group of [...]]]></description>
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		<title>How to Dominate Local Search [VIDEO]</title>
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		<pubDate>Mon, 21 Nov 2011 18:31:38 +0000</pubDate>
		<dc:creator>Phil Lauterjung</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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If you really want to dominate your local search marketing scene, here&#8217;s how you can make your business stand out. 
John Jantsch, the creator of Duct Tape Marketing and author of the book &#8220;The Referral Engine,&#8221; tells how to maximize your website to take advantage of people in your area searching for what you sell.
&#160;



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		<title>Marketing Strategy &#8211; 4 Compelling Reasons for SMBs to Outsource</title>
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		<pubDate>Wed, 09 Nov 2011 21:06:51 +0000</pubDate>
		<dc:creator>Phil Lauterjung</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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Wise return on investment is the mantra of every Small and Mid-size business (SMBs) in today’s market.  All companies need to spend as little as possible on every initiative while getting the most out of their investment dollars.  When it comes to B2B marketing this is also true – owners and managers want to know [...]]]></description>
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		<title>Buyer Personas in B2B Marketing and Why You Need Them</title>
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		<comments>http://ilgresults.com/buyer-personas-in-b2b-marketing-and-why-you-need-them/#comments</comments>
		<pubDate>Wed, 02 Nov 2011 15:22:31 +0000</pubDate>
		<dc:creator>Phil Lauterjung</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://ilgresults.com/?p=1346</guid>
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One thing every expert will agree on is the face of B2B marketing has changed drastically in recent years. Connecting with your target audience has trumped the previous primary goal of a great campaign. Add to that the realization that the term “audience” is not nearly as homogeneous as we would like and&#8211; well, that [...]]]></description>
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		<title>The Power of the Duct Tape Marketing Consultant Network</title>
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		<pubDate>Mon, 31 Oct 2011 16:57:35 +0000</pubDate>
		<dc:creator>Phil Lauterjung</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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I have written about strategic partners and networking recently in a series of posts. If you read that series you know how much I believe in the power of partnerships and networking in growing a business. Not only do I believe in it, I also live it out in my own business. Here’s a large [...]]]></description>
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		<title>7 Reasons Your Content Marketing Misses the Mark</title>
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		<pubDate>Thu, 20 Oct 2011 22:40:23 +0000</pubDate>
		<dc:creator>Phil Lauterjung</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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How do you know if your content marketing is working? You have probably been told over and over you need to produce lots of content if you are going to be successful online. And, that is true.
However, you have tried content marketing but it doesn’t seem to do much for your business. While there are [...]]]></description>
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		<title>Getting Your Strategic Partner Network Fully Engaged</title>
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		<pubDate>Mon, 17 Oct 2011 19:06:48 +0000</pubDate>
		<dc:creator>Phil Lauterjung</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://ilgresults.com/?p=1327</guid>
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Once you find you have a strategic partner network that seems to be humming along quite nicely it is time to take it up a notch. You’ve found and engaged partners who appear to be on board with the program and referrals are beginning to flow…now what?
Think about establishing a public platform by creating a [...]]]></description>
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		<title>How to Activate Your Strategic Partner Network</title>
		<link>http://ilgresults.com/how-to-activate-your-strategic-partner-network/</link>
		<comments>http://ilgresults.com/how-to-activate-your-strategic-partner-network/#comments</comments>
		<pubDate>Tue, 11 Oct 2011 20:44:43 +0000</pubDate>
		<dc:creator>Phil Lauterjung</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://ilgresults.com/?p=1314</guid>
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This is the third in a series we are presenting about Strategic Partner Networks. If you missed the first two, just click on the these links to get up to date: Part I &#8220;Building a Successful Strategic Partner Team&#8221; and Part II &#8220;Build a Bridge to Potential Strategic Partners&#8221;.
Now that you’ve started to build your [...]]]></description>
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