The Referral Engine from John Jantsch on Vimeo.

Referral Engine Pro Groups

Coaching, accountability and feedback

Does this describe your referral marketing efforts to date?
You know you need to generate referrals and you even know how, but you just don’t – something
always gets in the way of you taking the time to develop a referral marketing system.

Introducing. . .

Referral Engine Pro Groups – Coaching, Accountability and Feedback
Referral engine Pro groups, based on the Wall Street Journal top ten business book – The Referral Engine, are a way for small business owners, independent professionals and sales people to come together in a group setting with a marketing consultant to get the feedback they need to actually get their referral marketing system on track.

How it Works

• Business owners form a Group and each member receives the Referral Engine Pro manual as the basis for the Power group work.
  
• The group meets via teleconference  or in person once a week for 4 weeks.
  
• Each session includes an action assignment.
  
• Prior to each session all group members are asked to submit their assignment to be distributed to and commented on by each group member and your consultant.

What You Will Accomplish in a Group

• Create a step-by-step, documented referral marketing system based on your very specific target market
  
• Develop referral marketing tools, letters, and offers that will help you generate a flood of new business
  
• Devise a precise strategy for making referral marketing your core marketing weapon 
• Give and receive timely feedback on every aspect of your referral marketing system

Week by Week Sessions
Week 1 – introduction, goal setting and system action plan for the program
Week 2 – Define target referral market and core referral message
Week 3 – Create referral education and strategic partner plan
Week 4 – Create referral marketing offers, tools and follow-up system