We are honored to be among a select group of Authorized Duct Tape Marketing Coaches. This marketing system has been used by thousands of small businesses to grow their companies. It is simple, effective, and affordable; and, just like its namesake, it is sticky and trustworthy. Whether you realize it or not, as a business owner, you are in the business of marketing. If you are going to succeed you need to have a clear and easily communicated marketing strategy.
Copycat Marketing
Most small business owners are too busy running their businesses. They don’t think of themselves as marketers. When they do direct their attention to marketing, it is typically piecemeal and basically involves copying something they have seen or heard that looks like it’s working for others.
There are a few problems with this approach. One, it doesn’t work. You become just another company is a sea of sameness that doesn’t set you apart. It is also dishonest. Like plagiarism and forgery, it will damage any trust you are trying to establish when you are discovered as a copycat. The fact is most people don’t respond to marketing that looks the same as what everyone else is doing. They simply tune you out.
This doesn’t make you a bad person, but it doesn’t allow you to tell your prospective customers the real story about the wonderful value you have to offer.
Their is another type of small business marketing that is related to copycat marketing, and is even worse for your business – Ostrich Marketing. You can probably guess what that is. Some business owners simply have no idea what to do about marketing, so they do nothing. They stick their head in the sand and hope. You can easily figure out the results of this choice.
Duct Tape Marketing 7 Steps
The Duct Tape Marketing system is built on 7 Steps to Small Business Marketing Success. You can sign up for your free copy of our outline of these steps in the sign up box on this page. Here’s a brief preview of what we cover:
- Narrow Your Market Focus. Don’t try to be all things to all people.
- Find & Communicate a Core Difference. Create your own unique value proposition.
- Package Your Business. Develop an image to match your message.
- Create Marketing Materials that Educate. No hard selling. No one likes to be sold, but they do like to buy.
- Establish a Lead Generation Trio. Turn stickiness into a system that works for you.
- Automate and Dominate. Use technology tools to get a leg up on your competition.
- Live by the Calendar. Set marketing goals and communicate them.
Commit to these 7 steps and watch your business grow. Don’t wait any longer. “One of these days…” thinking always ends up being “None of these days”. Fill out the form to get your free copy of the 7 Steps to Small Business Marketing Success right now.
Questions? Give us a call.
