Last time we discussed how to identify your potential strategic partners. If you missed that post you can review it here. We talked about creating two lists: one of your core group of strategic partners, and one of provider partners.
Once you have your list of prospective network members you will need to have an introduction [...]

 
Those who know me well know that I don’t rant very often…except when it comes to customer service. I have very high standards and have been know to leave a store if they don’t indicate they value my business. Even if they have a great deal on what I’m looking for. Maybe that’s why my [...]

 
Referrals are the ticket to growth for most companies. No one denies that, although some may prefer the term “word of mouth”, but it’s no different. However, most businesses focus their efforts on their existing customers; under the assumption if their customers are incredibly impressed with their results they will just naturally refer you. Which [...]

 
Successful strategies for business to business (B2B) marketing have changed drastically in the last few years. “Interruption marketing” has been replaced with inbound marketing. Interruption marketing methods did just that – interrupted to get attention.
Think of the disruptive cold call, or the newspaper ad that screamed “Buy me!” Since everyone was using interruptive marketing, [...]

The goal of email marketing is to generate sales leads. To generate sales leads using email marketing, your goal is to have readers click on links that are embedded in your e-mail that send them to a page on your website; which are measured using the click through rate (CTR)from your email service analytics. Once [...]

 
Most people view Twitter as a way to converse with others and publish useful information that others are hopefully interested in reading.
Have you ever thought of it as a highly useful competitive research tool?
Learning to use Twitter to its fullest will give you a very valuable tool for growing your business…after all, isn’t that [...]

 
I’ve had a rant coming on for a while now about marketing and Social Media ‘experts’. Those who know me well know I don’t rant very often…well, OK maybe with my wife, but she loves me more and puts up with me. After 29 years of marital bliss what else are ya gonna do?
So here’s [...]

Lead generation occupies a tremendous amount of a company’s time. But, what about customer retention?
You invest lots of time and resources to acquire each new customer, and then breathe a sigh of relief once you have that new customer. But, don’t relax too much…your competitors are still out there.
To maintain customer loyalty, you must prove [...]

 
Effective lead generation doesn’t come easily. Have you noticed? Of course lead generation without a sound marketing strategy barely comes your way at all. For our purposes today we will assume you have a strategy in place.

Let me ask you a simple question: How hard do you work to get leads? Pretty darn hard I [...]

 
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